What is typically included in the evaluation of a company's strengths in SWOT analysis?

In SWOT analysis, the assessment of a company's strengths primarily focuses on the aspects that give the company an advantage over its competitors. This includes elements like a competitive edge, which encompasses unique capabilities, resources, and assets that are superior to those of rival firms. Identifying competitive advantages allows an organization to leverage its strengths to achieve better performance and positioning in the marketplace.

Other elements mentioned in the choices, such as current market share, investment risks, and price-to-earnings ratio, might be relevant to a broader analysis of a company's performance or financial health but do not specifically highlight the internal strengths in the way that a competitive edge does. The competitive edge specifically relates to what the company does well compared to others, making it a focal point in this part of SWOT analysis.