What is the primary objective of performing sensitivity analysis?

The primary objective of performing sensitivity analysis is to understand the impact of different variables on financial outcomes. This analysis involves changing a specific input variable and observing how those changes affect the overall results or forecasts. By doing so, analysts can identify which variables have the most influence on projections or valuations. This understanding allows stakeholders to make better-informed decisions and prepare for various scenarios by gauging the risks and potential rewards associated with different variables. For instance, in financial modeling, one might assess how changes in sales volume or cost of goods sold can affect profit margins, helping to evaluate resilience against market fluctuations and operational changes.